These insights were put to the benefit of brokers in order to help them target someone who is “serious” versus someone who is just passing by. The Converter is made of several trading behavior profiles of a converting demo trader: when a combination of trading parameters is in place, our platform generates an alert (“signal”) to the broker’s back office. Now, instead of calling all demo traders, brokers can cherry pick and focus on the highest quality targets.
In order to prove the usefulness of the system, AB testing was carried out. The test group showed a much higher conversion rate than the control group (30%).