Studying the behavioral patterns of Binary Option traders revealed unique characteristics. This intensive trading segment involves high tension among traders and search for quick rewards. Our insights led us to develop a unique set of behavioral models that help brokers closely monitor accounts’ behavior and respond at the right timing.
CPattern’s AMC (Account Monitoring & Control system) was designed to to aid retention agents’ in responding immediately to a large variety of situations and trading events and make high quality engagement.
Case studies had shown that the AMC was able to:
A. Increase in re-deposit (above 20%)
B. Increase in number of depositing customers (above 40%)
C. Standardization and data-driven work